King Valley COMMUNITY NEWSLETTER
Money SpinningKing Valley Tourism Association wins funding boost

The RCoW has provided grants totalling $13,500 to the Tourism Association to help attract visitors to the King Valley. In alignment with the Tourist Route Master Plan, $5,500 will be spent on a project to create sculptures that will link the individual townships of the King Valley and focus on the heritage attributes of our area. ... full story on RCoW web site

Similarly, another $8,500 will be spent on professional branding and promotion of the four seasonal events to be held over the next twelve months. The events include the Autumn End of Harvest Fiesta, Winter Weekend Fit for a King, Spring La Dolce Vita and Summer Outdoor Music Performance.... full story on RCoW web site
FuturismWhat Will Become of The Upper King Valley?
Part 3: Wangaratta to Mansfield Tourist Route Master Plan - THE VISION


The Master Plan is now Policy for the development of the King Valley over the next 10 years. So that we can better understand it and get behind it, we will reproduce the ‘Executive Summary’ over the next few issues. Here is the first installment. … Greg Naylor.

The road linking Wangaratta and Mansfield has the potential to be one of the premier touring routes in Victoria, and an attractive alternative route for visitors traveling between Melbourne and Sydney. The vision for the King Valley in the next 10 years has the following elements:
  • The scenic beauty of the drive and the accessibility to the diverse activities and attractions available in the area will attract additional visitors and encourage them to stay longer to experience the region, initially staying in the gateway towns of Wangaratta and Mansfield, & in the longer term, also from within the King Valley itself.
  • The route linking Wangaratta and Mansfield forms an important element of a well recognized broader touring route between the Hume Highway and Melbourne (tourist route to Melbourne) creating important linkages with the Shire of Murrindindi and the Yarra Valley.
  • The King Valley wine tourism region is increasingly recognised as one providing a quality wine experience, differentiated from other regions by the Mediterranean wine styles and the personalized attention provided by the winemaker at the cellar doors. Over time, boutique accommodation and a range of dining experiences will be added to the winery/cellar door operations, in a similar fashion to the Hunter Valley in NSW.
  • The King Valley brand will have high recognition amongst wine drinkers and domestic tourists. The King Valley brand provides mutual reinforcement of a range of tourism products in the King Valley. This includes the King Valley wine brand (for the wine region) and the strength of the association with defined geographic features, namely the King River and the King Valley. Renaming the road as the "King Valley Road" has reinforced the brand in the most powerful way.
  • The King Valley is a natural attraction in its own right, with high scenic values. Moreover, it provides visitors with access to outstanding natural attractions that surround the King Valley, with a range of opportunities available to those wishing to experience nature based or adventure tourism.
  • The cultural history of the region, including the significant role played by migrant communities, and the legendary tales of bushrangers, will become a more important component of the tourism product. This adds a further dimension to the tourism appeal of the King Valley, adding to the 'sense of place' / definition of the area.
  • The tourism industry and the communities within the Rural City of Wangaratta and Shire of Delatite will be committed to developing cooperative partnerships to seamlessly develop and promote the tourism potential of the region and provide quality visitor services and experiences.
  • The township communities along the road will benefit through enhancement of their towns, improved services and increased employment and investment bringing greater prosperity to the overall region.

    The development of this vision in a strategic and coordinated way needs to be supported through improved infrastructure, enhancement of township image and amenities, development of new and existing tourism product and businesses, and branding and promotion of the route. This would ensure that all the elements are in place to attract high yield visitors, to provide them with a satisfying experience, in turn encouraging word of mouth recommendation, repeat visitation and visitor growth.

    The Master Plan addresses these key areas and provides a number of strategies and actions to guide the Councils, communities and the tourism industry.

    One of the road's key strengths is its strategic location, accessibility and proximity to a number of key regional destinations and gateways and major access roads including the Hume Highway, Midland Highway, Great Alpine Road, the snowfields including Mt Buller, Bright, Beechworth and Rutherglen. In the longer term the route has the potential to be developed as a touring route to Melbourne through the Yarra Valley and the Shire of Murrindindi alternative to the Hume Highway.

    The town centers of Wangaratta and Mansfield at each end of the road link form important gateways with accommodation, retail and other services and stand to benefit from growth in visitation to this region.

    Communities will benefit through attraction of investment and additional business and employment opportunities. Positive outcomes will also be derived from improved amenities for township communities, and a community 'spirit' strengthened by seeing their efforts supported and enhanced. The local township communities and the tourism industry by working cooperatively with each other, and with Council, will strengthen their ability to access funding and resourcing to assist in implementing the range of actions required.

    The Councils will need to play a critical role in providing pro-active leadership, facilitation and expertise in the implementation of the Master Plan.         ... to be continued
  • InfrastructureTXU using hi-tech dropout monitoring

    At the start of the month, this newsletter reported the ongoing power dropouts in the Upper king Valley. Since then, we have been fortunate with a continuous supply without dropouts.

    Anne Arnoldussen of Cheshunt reports, "I think that you will find that the power people are already aware of the situation, Hans and I have had an attachment on our telephone line that automatically informs them when we have the dropouts, (which are even more frequent than yours). This was installed towards the end of last year, and is still collecting the information. There were a number of other installed at the same time."
    Futurism
    NEVA GM and the The Network of Concerned Farmers
    presents a public meeting:
    GM Canola - Ready or Not?


    The implications of GM canola for all Australians

    8.30am, Friday 7th, March 2003 Charles Sturt University - Albury

    With less than three months before the Office of Gene Technology Regulator hands down a decision on the commercial release of GM canola, the Network of Concerned Farmers is asking "Are we ready?" Gene manipulation will affect producers and consumers alike. Come to this community meeting to hear about experiences from farmers who have been exposed to genetically modified crops already.

    Speakers:
  • Bob Willick (Canadian farmer who grew Roundup Ready and is now suing Monsanto & Bayer)

    Bob Willick, Farmer, Saskatchewan. A former conventional grower of RR Canola who has recently converted to organic farming, Bob and 1000 other farmers are mounting a class action against Monsanto and Bayer seeking to recover damages associated with the release of GM canola in Canada. He will talk about liability, agronomic issues of roundup ready canola, and the reality of coexistence in Canada.
  • Julie Newman (Farmer & Grain Processor, WA)

    Julie Newman and her husband farm 8,000 hectares in W.A. and grade 10% of the State's barley and 5% of the State's wheat seed. Julie is a member of the WA Grains Board and is one of the finalists of Women in Agriculture's Rural Woman of the Year 2003. Julie will outline the implications of the draft GM management protocols and will provide an industry checklist to help you determine if you're ready for co-existence.

    Key issues:
  • GM canola is proposed for introduction as soon as May 2003;
  • The proposed buffer zones are only 5 metres!
  • Farmers and machinery operators will be liable for contamination;
  • Non-GM farmers will have to pay for the cost of segregation (estimated by ABARE to be up to 10%);
  • Farmers need to get informed and make their voices heard!

    Details:
  • WHERE: Charles Sturt University 614 Olive Steet - Student Union Building, The Shed, Albury
  • WHEN: 8.30am, Friday 7 March 2003
  • COST: Gold Coin Donation

    FIND OUT WHAT ALL FARMERS NEED TO KNOW.
    FOR MORE INFORMATION CALL ALAN KEYS, TEL: (0412) 696 689

    Network of Concerned Farmers' website: www.non-gm-farmers.com



    Important Meetings ... please come along
  • 03 March 2003: NEVA GM Meeting at 5.30 p.m. at Harman House Wangaratta.
  • 03 March 2003: Public Forum on GMO sponsored by the Rural City of Wangaratta.
  • Well doneThe Computer Bank deals in foreign currency.

    Amongst the obsolete computer equipment recycled by the King Valley Linux Users Group, we find other other electronic equipment that may be useful to someone in the community. At the moment, we have
  • a black & white photographic enlarger in perfect working order for someone wanting to experiment in photo processing;
  • a Brother electric typewriter for someone not yet ready for the computer age;
  • a video duplicating device that allows multiple copies to be made at the same time

    We still have quite a few Mac Classics available to anyone wanting to get started in computers. These machines have an office suite with word processing, spreadsheet, as well as some games for the kids (or the kids at heart).If you can utilise any of this equipment contact Greg Naylor through the contact details at the bottom of this page.
  • Promote your Business / Community Group on the King Valley Tourist Route Portal
    The Community Newsletter comes from the "The King Valley Portal" at http://mc2.vicnet.net.au/users/portal/ Please bookmark this address now and visit it often. If you have a web page, it can be linked free of charge in the cascading menu of the portal. If you would like a web page, but don't know where to start, call Greg Naylor.
    written by Greg Naylor ... Community Contributions & Comments Welcome ... no copyright claimed
    Phone: 57-298-081: Mobile: 0427-313-331 Fax 57-298-112: Email gnaylor@netc.net.au
    Please click here if you do not wish to receive the King Valley Community Newsletter

    Archives: Nov.2002 | Dec.2002 | Jan.2003 | Feb.2003